Trademarks

Between increasing globalization of businesses and the instant access to online information, brand equity and protection in both a company's home country and abroad has become critical to ensuring market access and position.  Applying our vast experience in both domestic and international matters, McKenna Long & Aldridge (MLA) works closely with clients to help develop, protect, manage, commercialize and enforce their valuable trademarks, service marks, designs, copyrights, and domain names within the U.S. and abroad.

We help clients develop national and global trademark filing, maintenance, and protection strategies that apply to each client’s unique set of business circumstances, and apply this personalized approach in clear and prompt communication.

Trademark Prosecution

MLA counsels clients on all aspects of trademark prosecution—from helping assess availability of marks, to the application filing process and beyond. Our trademark prosecution capabilities include:

Trademark Enforcement

Our attorneys represent plaintiffs and defendants in trademark disputes in U.S. and state courts, and before the U.S. Trademark Trial and Appeal Board. Our trademark enforcement experience includes:

Transactions

MLA counsels companies across a wide array of industries on trademark transactions including advising on selection and use of trademarks, design marks/patents, and famous brands and names. Our transaction experience includes:

Claims

MLA also advises clients in connection with rights of publicity, unfair competition, copyright and false advertising claims.

Publications